About Our Founder
Meet Jing Li
Jing Li is the founder and CEO of FuroSourcing, a leading sourcing company that helps businesses worldwide connect with reliable Chinese manufacturers and suppliers.
With over 15 years of experience in international trade and supply chain management, Jing has developed an extensive network of manufacturing contacts across China and a deep understanding of cross-cultural business practices.
Born and raised in Yiwu, one of China's largest wholesale markets, Jing witnessed firsthand the growth of China's manufacturing industry and the increasing demand for reliable sourcing partners. This inspired her to establish FuroSourcing in 2012, with the mission of bridging the gap between international buyers and Chinese suppliers.
Today, under Jing's leadership, FuroSourcing has grown into a trusted sourcing partner for thousands of businesses across more than 30 countries, helping them navigate the complexities of sourcing from China and building successful supply chains.
Jing's Entrepreneurial Journey
Key milestones in the development of FuroSourcing
Early Career in International Trade
After graduating with a degree in International Business, Jing began her career working for a trading company in Yiwu, where she gained valuable experience in export procedures, supplier negotiations, and international client relations.
Supply Chain Consultant
Jing worked as an independent consultant for several international companies looking to source products from China, developing expertise in quality control, logistics, and supplier management.
Founding of FuroSourcing
Recognizing the need for a more transparent and reliable sourcing service, Jing founded FuroSourcing with a small team of 5 people, focusing initially on helping small e-commerce businesses source products from Yiwu market.
Expansion to Manufacturing Sourcing
FuroSourcing expanded its services beyond wholesale markets to include direct factory sourcing across various manufacturing hubs in China, allowing clients to access custom manufacturing capabilities.
International Office Establishment
To better serve international clients, Jing established FuroSourcing's first overseas office, creating a more accessible point of contact for clients in different time zones.
Digital Transformation
During the global pandemic, Jing led FuroSourcing's digital transformation, implementing virtual factory tours, remote quality inspections, and enhanced online client communication tools.
Sustainable Sourcing Initiative
Recognizing the growing importance of sustainability, Jing launched FuroSourcing's sustainable sourcing initiative, helping clients connect with eco-friendly suppliers and implement greener supply chain practices.
Business Philosophy & Values
The core principles that guide FuroSourcing under Jing's leadership
Transparency
Jing believes that complete transparency is the foundation of successful sourcing partnerships. FuroSourcing provides clients with direct access to suppliers, clear pricing breakdowns, and honest communication about challenges and opportunities.
Long-Term Relationships
Rather than focusing on one-time transactions, Jing has built FuroSourcing around developing long-term relationships with both clients and suppliers, creating stable and reliable supply chains that grow over time.
Quality Assurance
Jing's commitment to quality is unwavering. She has implemented rigorous quality control processes at every stage of sourcing to ensure that clients receive products that meet or exceed their expectations and standards.
Cultural Bridge
Jing sees FuroSourcing as more than just a sourcing company—it's a cultural bridge that helps international businesses navigate the unique aspects of doing business in China, from communication styles to negotiation practices.
Continuous Innovation
Under Jing's leadership, FuroSourcing continuously evolves its services and processes to stay ahead of industry trends and provide clients with innovative sourcing solutions that give them a competitive edge.
Client Success
Jing measures FuroSourcing's success by the success of its clients. The company is dedicated to not just fulfilling orders but actively contributing to clients' business growth and prosperity through strategic sourcing.
Client Testimonials
What our clients say about working with Jing and her team
Robert Johnson
CEO, Global Retail Solutions
"Working with Jing has transformed our sourcing process. Her personal attention to our needs and deep understanding of manufacturing in China has helped us develop products that our customers love."
Maria Garcia
Procurement Director, European Imports Ltd
"Jing's expertise and honesty set FuroSourcing apart from other sourcing companies. She doesn't just execute orders—she provides strategic advice that has helped us make better sourcing decisions."
David Chen
Founder, NovaTech Accessories
"As a first-time importer, I was nervous about sourcing from China. Jing personally guided me through the entire process, making it seamless and educational. Her patience and knowledge were invaluable."
Sarah Williams
Operations Manager, Premium Home Goods
"Jing's commitment to quality and attention to detail is exceptional. She has visited factories with us, negotiated better terms than we could have achieved ourselves, and ensured our products meet our exact specifications."
Jing's Vision for the Future
Looking ahead, Jing envisions FuroSourcing continuing to evolve as a leader in the sourcing industry, with a focus on several key areas:
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Sustainable Sourcing: Expanding FuroSourcing's network of eco-friendly suppliers and helping clients implement more sustainable supply chain practices.
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Technology Integration: Leveraging advanced technologies like AI and blockchain to enhance transparency, traceability, and efficiency in the sourcing process.
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Global Expansion: Establishing a stronger presence in key markets around the world to provide more localized support to international clients.
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Education & Empowerment: Creating more resources and programs to educate businesses about effective sourcing strategies and empower them to make informed decisions.
Through these initiatives, Jing aims to continue FuroSourcing's mission of not just connecting businesses with suppliers, but truly empowering them to thrive in the global marketplace.
Ready to work with Jing and her team?
Contact us today to discuss your sourcing needs and how we can help your business grow through reliable sourcing from China.
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